Cross-team communication is the activity of sharing information with people outside the team.
It's important that this type of communication is *pushed* and not *pulled*:
* Outsiders might not have enough context to know what information to pull. * Timing is important, and by the time someone pulls information it might not be good enough to take advantage of the information. * If the company is large enough, others might not even know what *you do*.
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“But the plans were on display …”
“On display? I eventually had to go down to the cellar to find them.”
“That’s the display department.”
-The Hitchhiker’s Guide to the Galaxy
When sending out communication to people outside the team, consider the audience:
* Give people context, but Lead With The Bottom Line and relate it to previous communication. * Avoid jargon and acronyms that others might not understand. * Set expectations on when things are expected to change. * Include who to ask for more information if applicable.
This template can be a starting point: Template: News Post.